Winchester News
Online, Jan-May 2013
Winchester News Online is an extraordinary working
environment that takes place through interviews, social networks, emails and
day-to-day life on a weekly basis. WINOL is leading all rankings for
independent student journalism. You only have to look at our website to see
why. Viewing figures are forever leaping over themselves as our readership
grows due to increased content quality and quantity. Now expanding across news,
sports, fashion, travel and adventure, music and high-class academic reviews
and interviews (New Winchester Review: The Arts) - that broadcasts to a now
global audience due to the niche markets within which it explores – www.winol.co.uk has taken the prowess of say,
www.guardian.co.uk, and applied it
within a local news station.
With news bringing our viewers to
our now ‘live’, daily updated website, our social media co-ordinator Hazny
Hayesmore has been able to utilize social networks in a professional manner to
push our content out to readers it would most interest. An example of this can
be seen through our numerous @WINOL twitter accounts, each catering to their
own audience, practicing frequently which hashtags and key words bring in
greater viewing figures. This role has coincided with the constant experiments
of our web editor, Jason French. Jason this year has redesigned the site, and
with editorial decisions made by Sam Ashton we have firmly branded ourselves as
a reliable and respected broadsheet-styled news outlet. Jason’s work has
allowed us to keep track of viewing figures for individual stories, topics,
keywords etc. And following advice from Suzie Boniface (@FleetstreetFox) we
have aimed to take advantage of the Internet’s ‘rush hours’. Promoting our
content at peak times so that a larger collective sees it. Also with advice
from ex-WINOL’er Paul Wood (@PaulWould) we have seen the importance of SEO and
have taken his tips to better navigate readers to our site, using such methods
as key-wording URL’s for individual stories, and working towards getting our
website indexed by GoogleNews. As well as this the web team have looked into
reducing the amount of ‘broken links’ within the site to gain better page
rankings in search engines.
As pre-mentioned content on WINOL
has grown in both quality and quantity, this area of providing content is what
I will now focus on, as it is the area in which my role lies within. As Chief
Reporter on WINOL, my main challenge to myself was to produce a bulletin-worthy
package every single week. This meant 60-90 seconds of footage, that was
legally safe, attention grabbing, and most of all, relevant. Without having a
regular beat to stick to, it meant investing a lot more time into researching
multiple areas, however once invested the time paid off giving me some great
stories to work with.
My first lead this year actually
came from a friend who works as a magistrate in the Hampshire area who heard
word that the Chief Constable was retiring. Immediately I set about contacting
those involved and learnt of a Police and Crime Panel, which was being held by
Simon Hayes to vote over his nomination of Andy Marsh to be the new Chief
Constable. Attending this meeting gave me direct quotes, and instant access to
the reveal of the new Chief Constable. However, we had a week before he started
the job, so I set up the interviews with the key figures. This story aired in
the third bulletin of the semester, with interviews from Chairman of Hampshire
Police Federation, newly appointed Chief Constable and the Police and Crime
Commissioner. This was an exclusive, as it was the first broadcasted interview
with both Simon Hayes and Andy Marsh in their new positions. The interviews
have clocked up over 200 views across different re-versions. It opened up a world of contacts for me; I
would personally receive updates as to the Crime Commissioner’s monthly schedules
and was invited to attend events set out by the Commissioner’s offices. This
led me to my final package, which was the launch of a £310m police budget,
created by Simon Hayes, and backed by over 70 leading police, political and
business figures at a launch event in Winchester. Attending the evening with
Christina Michaels, I interviewed Simon Hayes and Andy Marsh again, and also
Chairman of the Police and Crime Panel, Dave Stewart. I have now become a first
point of call for press relations with the PCC office meaning this was another
exclusive, with over 140 views, and the footage of the nights proceedings has
been used as part of Crime commissioner presentations around the UK,
copyrighted with my name and WINOL. With both the Police stories though, the
challenge (after getting access and interviews sorted) was the angle to take
the story. This was something I’ve always made a priority since talking to
Claudia Murg when she visited WINOL. I had to somehow find an interesting angle
that was relevant and truthful, but would also not push the contacts away from
me. I believe I managed to find a perfect equilibrium here, the first story I
focused on the scrutiny that Andy Marsh would face, and whether or not he would
be challenged if doing a bad job, instead of just having the story that he had
got the job. With the police budget package, I again didn’t focus the story on
the fact the budget had happened, but asked the right questions to get quotes
such as ‘The real test, is the delivery’ that looked into whether or not the
budget would be effective.
My stories centring around the
Police department in Hampshire were just local news stories that broke into a
niche and although had the biggest names in that niche, only catered to a
certain audience. However, with the next two packages I will talk about, I had
the ‘celebrity’ factor to help pick up a lot more views.
Prince Edward coming to
Winchester was the very first package I had aired this semester and it led the
bulletin in the second week. This was my first ‘as live’ package, as in one in
which I hadn’t set up interviews etc. Getting access was initially a struggle,
but after popping into the offices in person instead of over emails it was
fine, and I set out the day alongside ITV reporters who used me for my local
knowledge of getting around the university to get the best shots. I was also
approached after the days events by Hampshire Chronicle to use my footage, but
due to the Prince making an appearance in town as well they ran with the that
story over mine. This decision for them was probably made because a large
percentage of their readers live locally, and therefore would prefer reading
about the Prince in the city centre, however, a large proportion of our
audience are students, and therefore the university visit was the priority for
us. Within the first few hours of airing, my ‘bulletin-edit’ had amassed over
400 views, after being re-edited it has received another 400 views, and with a
fully extended version as well, my Prince Edward coverage has received
900+views.
The second of my ‘celebrity’
packages was during the Eastleigh by-election period. This period was the best
two weeks of WINOL’s history content-wise, showcasing names such as David
Cameron, Nick Clegg, Ed Miliband, Nigel Farage, and my catch of the day, Boris
Johnson. The challenge with Boris was access. We had been tipped off about his
visit to Eastleigh, but had very little indication as to timings or locations.
With confident cameraman Luke Garratt and local area expert Faith Thomas, we
managed to navigate around following tweets and rumours in the Eastleigh area
until tracking Boris to a residential area. After finding him we had to
convince his press team to allow the interview, they were not at all keen on
the idea. And when Boris came out of a local Café I had to shout him over
towards us and then let the well-known chatterbox do his own thing. Another
challenge here for me was trying to sound as neutral as possible. I have no
bias towards the conservative party but due to wanting to keep the Mayor of
London talking I engaged in jokes and spurred him on a little, however I think
on the whole I kept balance between parties very well, and got another
exclusive with the quote of the day ‘Liberal democrats are great big quivering
jellies’. My Boris package led the bulletin this week, as a breaking news item;
due to the quick turn around and editing I had to do. I both led the bulletin,
and ended the bulletin this week with Boris Johnson, and Chlamydia packages.
Over all versions the Boris Johnson coverage has received 4100+ views, and
numerous Boris Johnson ‘fan-sites’ have approached me to allow them to use the
footage, accredited to WINOL and myself respectively.
This package and entire Eastleigh
coverage was a complete team effort of reporters and production to ensure a
high standard of content reflected the access we were gaining, and was again
echoed in our live coverage of the Eastleigh by-election results, of which I
presented two hours. Presenting live coverage is something I find quite
challenging, as would anyone, but on the night I felt comfortable and confident
that I could lead a two-hour slot despite some technical difficulties. I’d
written the script for the results show in a way that would allow it to be
flexible around the news we were getting from the count, and believe all in all
the entire night was a success, with over 1500 individual viewers on our online
stream.
I believe I’ve already talked
about my big four packages that fitted into the role of Chief Reporter, but
wanting to diversify and really explore the role I looked into other methods of
news gathering and have a few lesser known gems. The first was through an FOI
request response that told me the statistics for cases of Chlamydia and Herpes
at the Winchester GUM clinic. Looking for an angle here I learnt of a world
record attempt by Solent NHS trust, for the most amount of Chlamydia tests in
24 hours, which was happening on Valentine’s Day. Having now already made
contacts with press officers, SU executive team and the Bar Manager at the
University of Winchester I was given full access to film the event. Putting
this all together gave me a great piece which allowed me to use the statistics
gathered, alongside an interview with the Lead Chlamydia screening nurse for
Solent NHS. In this package I also incorporated fair dealing from NHS awareness
adverts. This package received over 160 views, and has been used by the NHS
Solent Trust in a presentation of their world record. It was used as an ‘and
finally’ in the bulletin, due to there being a heavy focus on Eastleigh.
However, I feel on any other week it could comfortably sit in the headlines.
I’ve also spread further afield
to the New Forest, after seeing some pictures crop up online of an artist
planning on living inside an egg for a year. Initially this seemed a bit of a
written story, but with the bulletin looking completely bare, I worked hard to
get access to the egg and make it work. This is an on-going story so I have
made sure to keep in contact with the designers and the artists press team.
Over Easter I was invited down to witness the joining of two halves of the
Exbury Egg, and have also been invited to film the launch, however due to other
arrangements I haven’t been able to attend.
Finally reporting wise, I settled
back into what for me has become my comfort zone, pieces to camera and
economics. As a team we made the decision to cover the Budget 2013 in great
detail sending teams down to Westminster to get the latest scoops. For me
however, this meant producing a package, which was heavily facts based, and
left very little pictures or images. After ringing a fair few numbers I was
allowed to film at ‘Elliotts Brothers’, Hampshires leading independent builders
merchant. This was perfect to allow me to analyse the effect this budget and
previous budgets had had on the construction industry, something, which I knew
from my interest in economics, was the founding problem in economies such as
Portugal, Italy, Ireland, Greece and Spain. I believe the package worked very
well within the budget special, and really rounded off a great variety of
reporting for me, having reliably delivered something different every single week.
As I mentioned, WINOL is a
massively active news centre, and reporting isn’t all that I’ve done. I’ve been
news editor for two weeks, the very first week in which my main challenge was
pushing new reporters to take on stories and guiding people through
constructing and editing packages. And also the very last week, in which I had
to collate all of the best WINOL content into one airtight, perfectly produced
bulletin. These weeks were enjoyable and stressful at the same time, although
not producing content of my own, it allowed me to really understand the need of
natural sound, scripting and maintaining a flow/rhythm across packages that
keep the viewers watching. It was an invaluable experience. One, which I
believe, improved my reporting sevenfold, having had no issues with sound, lack
of pictures, or poor scripting in my packages this semester. This obviously has
come through practice; having had the chance to film a feature (from which I
have been nominated as Fundraiser of the Year), student union election
speeches, and dozens of stories that weren’t my own I’ve really grasped how to
use a camera proficiently to make editing easier. I feel confident that I can
walk to a story with the package planned and laid out in my mind already. My
mantra now is that if a package is planned well, all you have to do is arrive
on time and turn the camera on.
Outside of
my experience on WINOL I have also had the chance to work as a BBC Elections
Stringer in East Hampshire on the night of local election results. This was a
purely newsgathering task but one, which helped me to network, whilst providing
instant, reliable news to the BBC. And get paid for it.
Points on which WINOL can improve:
- What is our style? The bulletins seem tabloid-y what with the use of puns and breaking headlines, however or online news stories are broadsheet. Is this a mixture of our aims? Or is it something affecting the whole industry now that news is becoming more and more accessible for everyone. Do major news corporations have to be both broadsheet and tabloid to cater to their audience? Are we just copying that trend?
- What is our style? The bulletins seem tabloid-y what with the use of puns and breaking headlines, however or online news stories are broadsheet. Is this a mixture of our aims? Or is it something affecting the whole industry now that news is becoming more and more accessible for everyone. Do major news corporations have to be both broadsheet and tabloid to cater to their audience? Are we just copying that trend?

